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How to select search keywords for online advertising depending on consumer involvement: An empirical investigation.
Cookhwan Kim
Sungsik Park
Kwiseok Kwon
Woojin Chang
Published in:
Expert Syst. Appl. (2012)
Keyphrases
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online advertising
keywords
search algorithm
internet advertising
search space
keyword search
search engine marketing
user behavior
search queries
display advertising
sponsored search
keyword queries
search advertising
user queries
search behavior
data mining
search terms
information seeking
blog search
web pages
click through rate
search engine