How to select search keywords for online advertising depending on consumer involvement: An empirical investigation.
Cookhwan KimSungsik ParkKwiseok KwonWoojin ChangPublished in: Expert Syst. Appl. (2012)
Keyphrases
- online advertising
- keywords
- search algorithm
- internet advertising
- search space
- keyword search
- search engine marketing
- user behavior
- search queries
- display advertising
- sponsored search
- keyword queries
- search advertising
- user queries
- search behavior
- data mining
- search terms
- information seeking
- blog search
- web pages
- click through rate
- search engine