Implicit user credibility extraction for reputation rating mechanism in B2C e-commerce.
Jinhyung ChoKwiseok KwonYongtae ParkPublished in: Int. J. Intell. Inf. Database Syst. (2007)
Keyphrases
- reputation mechanisms
- collaborative filtering
- recommender systems
- user preferences
- relevance feedback
- user requirements
- user interface
- end users
- user interaction
- active user
- user defined
- user profiles
- information extraction
- recommendation quality
- reputation information
- query formulation
- neural network
- automatic extraction
- trust model
- user feedback
- user satisfaction
- decision making