Krista J. Li

Publication Activity (10 Years)

Years Active: 2016-2024
Publications (10 Years): 8

Top Topics

Consumer Behavior

Customer Preferences

Mobile Advertising

Top Venues

Manuf. Serv. Oper. Manag.

Publications

Krista J. Li
Product and service innovation with customer recognition. Decis. Sci. 55 (1) (2024)
Xi Li, Krista J. Li
Beating the Algorithm: Consumer Manipulation, Personalized Pricing, and Big Data Management. Manuf. Serv. Oper. Manag. 25 (1) (2023)
Xi Li, Krista J. Li, Yan Xiong
Channel Coordination of Storable Goods. Mark. Sci. 42 (3) (2023)
Krista J. Li
Behavior-Based Quality Discrimination. Manuf. Serv. Oper. Manag. 23 (2) (2021)
Jianqiang Zhang, Krista J. Li
Quality Disclosure Under Consumer Loss Aversion. Manag. Sci. 67 (8) (2021)
Sanjay Jain, Krista J. Li
Pricing and Product Design for Vice Goods: A Strategic Analysis. Mark. Sci. 37 (4) (2018)
Krista J. Li
Behavior-Based Pricing in Marketing Channels. Mark. Sci. 37 (2) (2018)
Krista J. Li, Sanjay Jain
Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness. Manag. Sci. 62 (9) (2016)