Kelley O'Reilly

Publication Activity (10 Years)

Years Active: 2009-2013
Publications (10 Years): 0

Top Topics

Data Mining Technology

Purchasing Behavior

Search Engine Marketing

Top Venues

Int. J. E Bus. Res.

Publications

Kelley O'Reilly, Karen M. Lancendorfer
Consumers as "Integrators" of Marketing Communications: When "Like" is as Good as "Buy". Int. J. E Bus. Res. 9 (4) (2013)
Kelley O'Reilly, Zsolt Ugray
An Exploratory Look at Attributes of Internet Use and Adoption by Franchisees. Int. J. E Bus. Res. 6 (3) (2010)
Kelley O'Reilly, David Paper
Stakeholder Perceptions Regarding eCRM: A Franchise Case Study. Informing Sci. Int. J. an Emerg. Transdiscipl. 12 (2009)