Stakeholder Perceptions Regarding eCRM: A Franchise Case Study.

Kelley O'Reilly David Paper

Published in: Informing Sci. Int. J. an Emerg. Transdiscipl. (2009)

Keyphrases

case study
lessons learned
attitudes toward
development process
software development
database
semi structured interviews
knowledge management
database systems
real world
decision trees
design process
business process
software requirements