Karen M. Lancendorfer

Publication Activity (10 Years)

Years Active: 2003-2013
Publications (10 Years): 0

Top Topics

Data Mining Technology

Purchasing Behavior

Search Engine Marketing

Top Venues

Int. J. E Bus. Res.

Publications

Kelley O'Reilly, Karen M. Lancendorfer
Consumers as "Integrators" of Marketing Communications: When "Like" is as Good as "Buy". Int. J. E Bus. Res. 9 (4) (2013)
Thomas Adelaar, Susan Chang, Karen M. Lancendorfer, Byoungkwan Lee, Mariko Morimoto
Effects of media formats on emotions and impulse buying intent. J. Inf. Technol. 18 (4) (2003)