Katja Tiefenbacher

Publication Activity (10 Years)

Years Active: 2015-2018
Publications (10 Years): 4

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Publications

Katja Tiefenbacher, Sebastian Olbrich
Capabilities and Impediments to Leverage Customer Value from Data " A Case Study from the Automotive Industry. ICIS (2018)
Katja Tiefenbacher, Sebastian Olbrich
Applying Big Data-driven Business Work Schemes to Increase Customer Intimacy. ICIS (2017)
Katja Tiefenbacher, Sebastian Olbrich
Developing a Deeper Understanding of digitally Empowered Customers - a Capability Transformation Framework in the Domain of Customer Relationship Managem. PACIS (2016)
Katja Tiefenbacher, Sebastian Olbrich
Towards the Development of CRM Capabilities for Leveraging Big Data Assets - A Conceptual Framework Derived from Literature. AMCIS (2016)
Katja Tiefenbacher, Sebastian Olbrich
Increasing the Level of Customer Orientation - A Big Data Case Study from Insurance Industry. ECIS (2015)
Katja Tiefenbacher, Sebastian Olbrich
Increasing the Value of Big Data Projects - Investigation of Industrial Success Stories. HICSS (2015)