Towards the Development of CRM Capabilities for Leveraging Big Data Assets - A Conceptual Framework Derived from Literature.
Katja TiefenbacherSebastian OlbrichPublished in: AMCIS (2016)
Keyphrases
- conceptual framework
- big data
- reflective learning
- health informatics
- big data analytics
- agent negotiation
- data processing
- cloud computing
- data analysis
- theoretical framework
- software engineering
- conceptual model
- vast amounts of data
- massive datasets
- massive data
- high volume
- data warehousing
- business intelligence
- information processing
- data management
- knowledge discovery
- social media
- data driven decision making
- database
- predictive modeling
- case study