Applying Big Data-driven Business Work Schemes to Increase Customer Intimacy.
Katja TiefenbacherSebastian OlbrichPublished in: ICIS (2017)
Keyphrases
- big data
- business intelligence
- data analysis
- unstructured data
- data management
- cloud computing
- data science
- social media
- data processing
- electronic commerce
- high volume
- knowledge discovery
- big data analytics
- vast amounts of data
- data analytics
- data warehousing
- information processing
- information systems
- customer service
- data warehouse
- predictive modeling
- massive data
- query processing
- customer data
- databases
- database