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Kai Wehmeyer
Publication Activity (10 Years)
Years Active: 2004-2009
Publications (10 Years): 0
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Publications
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Kai Wehmeyer
,
Alexander Kipp
,
Kai Riemer
Managing the process of channel alignment: Model-driven strategy development in a multinational corporation.
Bus. Process. Manag. J.
15 (1) (2009)
Kai Wehmeyer
User-device attachment - scale development and initial test.
Int. J. Mob. Commun.
6 (3) (2008)
Kai Wehmeyer
,
Alexander Kipp
,
Kai Riemer
Managing the Process of Multi Channel Alignment - The Case of a Large Multinational Corporation.
Bled eConference
(2007)
Kai Wehmeyer
Assessing Users' Attachment to Their Mobile Devices.
ICMB
(2007)
Kai Wehmeyer
Mobile Ad Intrusiveness - The Effects of Message Type and Situation.
Bled eConference
(2007)
Claas Müller-Lankenau
,
Kai Wehmeyer
,
Stefan Klein
Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels.
Inf. Syst. E Bus. Manag.
4 (2) (2006)
Claas Müller-Lankenau
,
Kai Wehmeyer
,
Stefan Klein
Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels.
Wirtschaftsinformatik
(2005)
Claas Müller-Lankenau
,
Kai Wehmeyer
Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach.
Bled eConference
(2005)
Claas Müller-Lankenau
,
Kai Wehmeyer
,
Stefan Klein
Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry.
Int. J. Electron. Commer.
10 (2) (2005)
Stefan Klein
,
Claas Müller-Lankenau
,
Kai Wehmeyer
Developing A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry.
Bled eConference
(2004)