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Managing the process of channel alignment: Model-driven strategy development in a multinational corporation.
Kai Wehmeyer
Alexander Kipp
Kai Riemer
Published in:
Bus. Process. Manag. J. (2009)
Keyphrases
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model driven
metamodel
development process
model driven architecture
model driven engineering
data driven
development environments
model driven development
learning environment
software engineering
platform independent
metadata
case study
design process
multi channel
requirements engineering