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Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels.

Claas Müller-LankenauKai WehmeyerStefan Klein
Published in: Inf. Syst. E Bus. Manag. (2006)
Keyphrases
  • long term
  • multi channel
  • decision making
  • data mining
  • case study
  • statistical analysis
  • communication channels
  • mimo systems
  • short and long term
  • data analysis
  • image analysis
  • social media
  • augmented reality