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Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels.
Claas Müller-Lankenau
Kai Wehmeyer
Stefan Klein
Published in:
Inf. Syst. E Bus. Manag. (2006)
Keyphrases
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long term
multi channel
decision making
data mining
case study
statistical analysis
communication channels
mimo systems
short and long term
data analysis
image analysis
social media
augmented reality