Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach.
Claas Müller-LankenauKai WehmeyerPublished in: Bled eConference (2005)
Keyphrases
- mobile devices
- mobile phone
- decision making
- mobile payment
- mobile learning
- purchasing behavior
- mobile users
- mobile environments
- user preferences
- mobile applications
- m learning
- mobile computing
- innovation diffusion theory
- preference elicitation
- content providers
- soft constraints
- online shopping
- e learning
- mobile networks
- multi attribute