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Jia Liu
ORCID
Publication Activity (10 Years)
Years Active: 2018-2021
Publications (10 Years): 3
Top Topics
Search Behavior
Study Proposes
Query Logs
Online Stores
Top Venues
Mark. Sci.
Manag. Sci.
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Publications
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Jia Liu
,
Shawndra Hill
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness.
Mark. Sci.
40 (1) (2021)
Jia Liu
,
Olivier Toubia
,
Shawndra Hill
Content-Based Model of Web Search Behavior: An Application to TV Show Search.
Manag. Sci.
67 (10) (2021)
Jia Liu
,
Olivier Toubia
A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries.
Mark. Sci.
37 (6) (2018)