A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries.
Jia LiuOlivier ToubiaPublished in: Mark. Sci. (2018)
Keyphrases
- search queries
- search engine
- web search
- information retrieval systems
- semantic information
- search result
- web search engines
- current search engines
- web users
- web queries
- query logs
- user queries
- keyword search
- semantic web
- data objects
- relevant documents
- enterprise search
- information sources
- natural language
- associative search
- online stores
- query terms
- online shopping
- web content
- user preferences
- query processing
- high level