Jeevananthan Manickavasagam

Publication Activity (10 Years)

Years Active: 2013-2016
Publications (10 Years): 1

Top Topics

User Generated Content

Systematic Review

Attitudes Toward

Top Venues

Int. J. Online Mark.

Int. J. Bus. Inf. Syst.

J. Electron. Commer. Organ.

Publications

Janarthanan Balakrishnan, Jeevananthan Manickavasagam
User Disposition and Attitude towards Advertisements Placed in Facebook, LinkedIn, Twitter and YouTube: A Decision Tree and MANOVA Approach. J. Electron. Commer. Organ. 14 (3) (2016)
Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam
Examining beliefs, values and attitudes towards social media advertisements: results from India. Int. J. Bus. Inf. Syst. 20 (4) (2015)
Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam
The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis. Int. J. Online Mark. 3 (4) (2013)