User Disposition and Attitude towards Advertisements Placed in Facebook, LinkedIn, Twitter and YouTube: A Decision Tree and MANOVA Approach.
Janarthanan BalakrishnanJeevananthan ManickavasagamPublished in: J. Electron. Commer. Organ. (2016)
Keyphrases
- social media
- social networking
- social graph
- social networks
- social networking sites
- decision trees
- online social networks
- user generated content
- micro blogging
- social web
- social communities
- social activities
- internet users
- twitter users
- bipartite graph
- social relationships
- social media platforms
- social connections
- user behavior
- user interests
- user interface
- user experience
- recommender systems
- relevance feedback
- user interaction
- user preferences
- web content
- user profiles
- information diffusion
- naive bayes
- machine learning algorithms
- decision tree induction
- collaborative filtering
- display advertising
- social network analysis
- short messages
- web pages
- feature selection