Senthilarasu Balasubramanian

Publication Activity (10 Years)

Years Active: 2013-2016
Publications (10 Years): 1

Top Topics

Systematic Review

College Students

Internet Banking

Top Venues

Int. J. E Bus. Res.

Int. J. Online Mark.

Int. J. Bus. Inf. Syst.

Publications

Veeraraghavan Jagannathan, Senthilarasu Balasubramanian, Thamaraiselvan Natarajan
A Modified Approach For Information Systems Success In The Context Of Internet Banking Using Structural Equation Modelling with R: An Empirical Study From India. Int. J. E Bus. Res. 12 (3) (2016)
Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam
Examining beliefs, values and attitudes towards social media advertisements: results from India. Int. J. Bus. Inf. Syst. 20 (4) (2015)
Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam
The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis. Int. J. Online Mark. 3 (4) (2013)