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Examining beliefs, values and attitudes towards social media advertisements: results from India.
Thamaraiselvan Natarajan
Janarthanan Balakrishnan
Senthilarasu Balasubramanian
Jeevananthan Manickavasagam
Published in:
Int. J. Bus. Inf. Syst. (2015)
Keyphrases
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attitudes toward
social media
statistically significant
computer technology
college students
high school
perceived usefulness
gender differences
social networks
user generated content
learning algorithm
social networking
quantitative data
theory of planned behavior
student attitudes