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James D. Hess
Publication Activity (10 Years)
Years Active: 2003-2008
Publications (10 Years): 0
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Publications
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Niladri Syam
,
Partha Krishnamurthy
,
James D. Hess
What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World.
Mark. Sci.
27 (3) (2008)
James D. Hess
,
Marilyn T. Lucas
Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing.
Manag. Sci.
50 (4) (2004)
Wei-yu Kevin Chiang
,
Dilip Chhajed
,
James D. Hess
Direct Marketing, Indirect Profits: A Strategic Analysis of Dual - Channel Supply - Chain Design.
Manag. Sci.
49 (1) (2003)