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Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing.
James D. Hess
Marilyn T. Lucas
Published in:
Manag. Sci. (2004)
Keyphrases
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resource allocation
information retrieval
data collection
limited resources
resource management
decision making
case study
resource constraints
data sets
social networks
information resources
manufacturing systems
quality control
production planning