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Direct Marketing, Indirect Profits: A Strategic Analysis of Dual - Channel Supply - Chain Design.
Wei-yu Kevin Chiang
Dilip Chhajed
James D. Hess
Published in:
Manag. Sci. (2003)
Keyphrases
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supply chain
supply chain management
decision making
capacity planning
case study
lead time
product life cycle
dual channel
inventory control
supplier selection
bullwhip effect
quantity discount
user interface
information systems
profit sharing
information technology
life cycle