Intaka Piriyakul

Publication Activity (10 Years)

Years Active: 2018-2024
Publications (10 Years): 5

Top Topics

Text Categorisation

Online Marketing

Customer Behavior

Mass Customization

Top Venues

Soc. Netw. Anal. Min.

Int. J. Inf. Manag. Data Insights

Int. J. Bus. Intell. Res.

Publications

Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul
Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining. Int. J. Inf. Manag. Data Insights 4 (2) (2024)
Intaka Piriyakul, Nart-Anong Nambuddee, Rapepun Piriyakul, Montree Piriyakul
The Evidence of a Thai Restaurant's Mass Customization Implementation for Firm Survival During the Pandemic Crisis. Int. J. Asian Bus. Inf. Manag. 14 (1) (2023)
Shawanluck Kunathikornkit, Intaka Piriyakul, Rapepun Piriyakul
One-to-one marketing management via customer complaint. Soc. Netw. Anal. Min. 13 (1) (2023)
Intaka Piriyakul, Shawanluck Kunathikornkit, Montree Piriyakul, Rapepun Piriyakul
Facial Skincare Journey: Consumer Needs Identification to Enhance Online Marketing. Int. J. Bus. Intell. Res. 13 (1) (2022)
Chaveevan Pechsiri, Renu Sukharomana, Intaka Piriyakul
Extracting a Sequence of Cause-Effect Concept Pairs from Texts. ES (2018)