One-to-one marketing management via customer complaint.
Shawanluck KunathikornkitIntaka PiriyakulRapepun PiriyakulPublished in: Soc. Netw. Anal. Min. (2023)
Keyphrases
- customer relationship management
- customer behavior
- marketing strategies
- customer support
- direct marketing
- customer service
- potential customers
- management system
- commercial banks
- customer retention
- data mining
- customer churn
- database marketing
- decision making
- competitive advantage
- customer base
- business managers
- long term
- customer segmentation
- consumer behavior
- data management
- data processing
- data mining technology
- customer data
- decision support
- information systems
- data mining techniques
- social media
- information management
- management information systems
- data mining applications