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The Evidence of a Thai Restaurant's Mass Customization Implementation for Firm Survival During the Pandemic Crisis.
Intaka Piriyakul
Nart-Anong Nambuddee
Rapepun Piriyakul
Montree Piriyakul
Published in:
Int. J. Asian Bus. Inf. Manag. (2023)
Keyphrases
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mass customization
mass production
information technology
real time
knowledge base
complex systems
computer aided
product configuration