Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining.
Intaka PiriyakulShawanluck KunathikornkitRapepun PiriyakulPublished in: Int. J. Inf. Manag. Data Insights (2024)
Keyphrases
- text mining
- data mining
- natural language processing
- text classification
- text documents
- information extraction
- point of sale
- case study
- electronic commerce
- customer service
- world wide
- textual data
- software vendors
- public transport
- customer behavior
- textual documents
- machine learning
- biomedical literature
- stock market
- web mining
- topic models
- data analysis
- information retrieval
- customer satisfaction
- text clustering
- named entities
- financial services
- natural language
- market share
- text categorisation
- information systems
- customer knowledge