Hyun-Hwa Lee

Publication Activity (10 Years)

Years Active: 2011-2021
Publications (10 Years): 1

Top Topics

Telecommunications Industry

Short Message Service

Mobile Advertising

Top Venues

Int. J. Mob. Commun.

Comput. Hum. Behav.

Publications

Minsun Lee, Hyun-Hwa Lee
Social media photo activity, internalization, appearance comparison, and body satisfaction: The moderating role of photo-editing behavior. Comput. Hum. Behav. 114 (2021)
Hyun-Hwa Lee, Jessica T. Hill
Moderating effect of privacy self-efficacy on location-based mobile marketing. Int. J. Mob. Commun. 11 (4) (2013)
Hyun-Hwa Lee, Jessica T. Hill
Utilitarian and hedonic perceptions of short message service mobile marketing. Int. J. Mob. Commun. 11 (6) (2013)
Hyun-Hwa Lee, Eunyoung Chang
Consumer Attitudes Toward Online Mass Customization: An Application of Extended Technology Acceptance Model. J. Comput. Mediat. Commun. 16 (2) (2011)