Jessica T. Hill

Publication Activity (10 Years)

Years Active: 2013-2013
Publications (10 Years): 0

Top Topics

Telecommunications Industry

Dependent Variables

Short Message Service

Learning Outcomes

Top Venues

Int. J. Mob. Commun.

Publications

Hyun-Hwa Lee, Jessica T. Hill
Moderating effect of privacy self-efficacy on location-based mobile marketing. Int. J. Mob. Commun. 11 (4) (2013)
Hyun-Hwa Lee, Jessica T. Hill
Utilitarian and hedonic perceptions of short message service mobile marketing. Int. J. Mob. Commun. 11 (6) (2013)