Moderating effect of privacy self-efficacy on location-based mobile marketing.
Hyun-Hwa LeeJessica T. HillPublished in: Int. J. Mob. Commun. (2013)
Keyphrases
- mobile devices
- location aware
- privacy preserving
- mobile advertising
- website
- independent variables
- decision making
- telecommunications industry
- learning outcomes
- learning strategies
- mobile phone
- mobile learning
- dependent variables
- personal information
- mobile computing
- context aware
- privacy preserving data mining
- privacy policies
- social media
- data mining
- learning experience
- statistical databases
- security issues
- mobile environments
- computer self efficacy