Consumer Attitudes Toward Online Mass Customization: An Application of Extended Technology Acceptance Model.
Hyun-Hwa LeeEunyoung ChangPublished in: J. Comput. Mediat. Commun. (2011)
Keyphrases
- attitudes toward
- perceived usefulness
- technology acceptance model
- behavioral intention
- mass customization
- theory of planned behavior
- statistically significant
- technology acceptance
- factors affecting
- factors that affect
- perceived risk
- empirically tested
- computer self efficacy
- structural equation modeling
- online learning
- college students
- user satisfaction
- computer assisted language learning
- technology adoption
- product information
- user acceptance
- theoretical framework
- electronic commerce
- product design
- product configuration
- online shopping
- university students
- gender differences
- factors influencing
- case study