Harald Hruschka

Publication Activity (10 Years)

Years Active: 1988-2017
Publications (10 Years): 3

Top Topics

Direct Marketing

Variable Selection

Top Venues

Decis. Support Syst.

Eur. J. Oper. Res.

Publications

Andreas Falke, Harald Hruschka
A Monte Carlo study of design-generating algorithms for the latent class mixed logit model. OR Spectr. 39 (4) (2017)
Nadine Schröder, Harald Hruschka
Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decis. Support Syst. 103 (2017)
Nadine Schröder, Harald Hruschka
Investigating the effects of mailing variables and endogeneity on mailing decisions. Eur. J. Oper. Res. 250 (2) (2016)
Harald Hruschka
Analyzing market baskets by restricted Boltzmann machines. OR Spectr. 36 (1) (2014)
Katrin Dippold, Harald Hruschka
Variable selection for market basket analysis. Comput. Stat. 28 (2) (2013)
Harald Hruschka, Ralf G. Gerhardt
Endogeneity of store attributes in heterogeneous store-level sales response models. OR Spectr. 34 (1) (2012)
Harald Hruschka
Considering endogeneity for optimal catalog allocation in direct marketing. Eur. J. Oper. Res. 206 (1) (2010)
Harald Hruschka
Clusterwise pricing in stores of a retail chain. OR Spectr. 29 (4) (2007)
Harald Hruschka
Relevance of functional flexibility for heterogeneous sales response models: A comparison of parametric and semi-nonparametric models. Eur. J. Oper. Res. 174 (2) (2006)
Bernhard Baumgartner, Harald Hruschka
Allocation of catalogs to collective customers based on semiparametric response models. Eur. J. Oper. Res. 162 (3) (2005)
Harald Hruschka, Werner Fettes, Markus Probst
An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. Eur. J. Oper. Res. 159 (1) (2004)
Harald Hruschka, Werner Fettes, Markus Probst
Market segmentation by maximum likelihood clustering using choice elasticities. Eur. J. Oper. Res. 154 (3) (2004)
Harald Hruschka, Werner Fettes, Markus Probst, Christian Mies
A flexible brand choice model based on neural net methodology A comparison to the linear utility multinomial logit model and its latent class extension. OR Spectr. 24 (2) (2002)
Harald Hruschka
Market share analysis using semi-parametric attraction models. Eur. J. Oper. Res. 138 (1) (2002)
Harald Hruschka, Werner Fettes, Markus Probst
Analyzing Purchase Data by a Neural Net Extension of the Multinomial Logit Model. ICANN (2001)
Winfried J. Steiner, Harald Hruschka
Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen Conjoint-based product (line) design considering competitive reactions. OR Spectr. 22 (1) (2000)
Harald Hruschka, Martin Natter
Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation. Eur. J. Oper. Res. 114 (2) (1999)
Harald Hruschka
Neuere Ansätze der Representation von Methoden und Modellwissen in betriebswirtschaftlichen Entscheidungsunterstützungssystemen. Angew. Inform. 30 (4) (1988)
Harald Hruschka
ECV-Gestützte Reiseberatung auf Grundlage eines Retrieval-Systems. Angew. Inform. 30 (8) (1988)