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A flexible brand choice model based on neural net methodology A comparison to the linear utility multinomial logit model and its latent class extension.

Harald HruschkaWerner FettesMarkus ProbstChristian Mies
Published in: OR Spectr. (2002)
Keyphrases
  • logit model
  • neural nets
  • back propagation
  • feed forward
  • backpropagation neural networks
  • artificial neural networks
  • utility function
  • neural network
  • counter propagation
  • bidding strategies
  • data mining