Gunjan Malhotra

Publication Activity (10 Years)

Years Active: 2019-2021
Publications (10 Years): 2

Top Topics

Mobile Advertising

Nash Equilibrium

Human Cognition

Top Venues

Int. J. Inf. Manag.

Int. J. Serv. Technol. Manag.

Publications

Sita Mishra, Gunjan Malhotra
The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness. Int. J. Inf. Manag. 61 (2021)
Vimi Jham, Gunjan Malhotra
Relationship between ethics and buying: a study of the beauty and healthcare sector in the Middle East. Int. J. Serv. Technol. Manag. 25 (1) (2019)