Sita Mishra

Publication Activity (10 Years)

Years Active: 2009-2021
Publications (10 Years): 1

Top Topics

Nash Equilibrium

Human Cognition

Top Venues

Int. J. Online Mark.

Int. J. Inf. Manag.

Electron. J. Inf. Syst. Dev. Ctries.

Publications

Sita Mishra, Gunjan Malhotra
The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness. Int. J. Inf. Manag. 61 (2021)
Priya Mary Mathew, Sita Mishra
Online Retailing in India: Linking Internet Usage, Perceived Risks, Website Attributes and Past Online Purchase Behaviour. Electron. J. Inf. Syst. Dev. Ctries. 65 (1) (2014)
K. Sai Prasad, Sita Mishra
From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool. Int. J. Online Mark. 4 (4) (2014)
Sita Mishra, Susmi Routray
IT enabled mass customisation as a tool for bond building - an Indian case study. Int. J. Bus. Inf. Syst. 7 (2) (2011)
Susmi Routray, Sita Mishra
Designing a value-added e-business model through information aggregation: an Indian case study. Int. J. Bus. Inf. Syst. 4 (3) (2009)