The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness.
Sita MishraGunjan MalhotraPublished in: Int. J. Inf. Manag. (2021)
Keyphrases
- game design
- serious games
- game mechanics
- mobile advertising
- game play
- game theory
- video games
- sponsored search
- game playing
- human cognition
- user experience
- computer games
- virtual world
- game theoretic
- online advertising
- game based learning
- educational games
- social interaction
- digital games
- search engine
- imperfect information
- nash equilibrium
- multi agent systems