Gokhan Aydin

Publication Activity (10 Years)

Years Active: 2015-2024
Publications (10 Years): 8

Top Topics

Online Shopping

Content Analysis

Top Venues

Int. J. E Bus. Res.

Int. J. Mob. Commun.

Int. J. Online Mark.

Publications

Gokhan Aydin, Gökhan Silahtaroglu
Insights into mobile health application market via a content analysis of marketplace data with machine learning. CoRR (2024)
Ceylan Onay, Gokhan Aydin, Sarp Kohen
Overcoming resistance barriers in mobile banking through financial literacy. Int. J. Mob. Commun. 21 (3) (2023)
Gokhan Aydin
Mobile Multi-Brand Loyalty Programs: Elaborating Customer Value and Satisfaction. Int. J. E Bus. Res. 18 (1) (2022)
Gokhan Aydin, Nimet Uray, Gökhan Silahtaroglu
How to Engage Consumers through Effective Social Media Use - Guidelines for Consumer Goods Companies from an Emerging Market. J. Theor. Appl. Electron. Commer. Res. 16 (4) (2021)
Gokhan Aydin
Examining Social Commerce Intentions Through the Uses and Gratifications Theory. Int. J. E Bus. Res. 15 (2) (2019)
Gokhan Aydin
Effect of Demographics on Use Intention of Gamified Systems. Int. J. Technol. Hum. Interact. 14 (1) (2018)
Gokhan Aydin
Role of Personalization in Shaping Attitudes Towards Social Media Ads. Int. J. E Bus. Res. 14 (3) (2018)
Gokhan Aydin, Bilge Karamehmet
A comparative study on attitudes towards SMS advertising and mobile application advertising. Int. J. Mob. Commun. 15 (5) (2017)
Gokhan Aydin
Adoption of Gamified Systems: A Study on a Social Media Gamification Website. Int. J. Online Mark. 5 (3) (2015)