Mobile Multi-Brand Loyalty Programs: Elaborating Customer Value and Satisfaction.
Gokhan AydinPublished in: Int. J. E Bus. Res. (2022)
Keyphrases
- customer satisfaction
- customer loyalty
- service quality
- mobile phone
- online shopping
- user satisfaction
- mobile devices
- mobile applications
- search engine
- customer data
- customer relationship management
- data mining
- mobile learning
- computer programs
- information systems
- mobile commerce
- marketing strategies
- potential customers
- m learning
- handheld devices
- information technology