How to Engage Consumers through Effective Social Media Use - Guidelines for Consumer Goods Companies from an Emerging Market.
Gokhan AydinNimet UrayGökhan SilahtarogluPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
- information goods
- social media
- electronic commerce
- consumer products
- online markets
- business transactions
- market participants
- market share
- pricing strategies
- competitive market
- market segments
- electronic marketplaces
- online shopping
- digital goods
- competitive environment
- decision making
- consumer behavior
- electronic markets