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Fue Zeng
Publication Activity (10 Years)
Years Active: 2020-2022
Publications (10 Years): 2
Top Topics
Decision Trees
Multi Agent
Image Segmentation
Social Media
Top Venues
MIS Q.
Inf. Manag.
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Publications
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Fue Zeng
,
Ruijuan Wang
,
Stella Yiyan Li
,
Zhe Qu
Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals.
Inf. Manag.
59 (4) (2022)
Xueming Luo
,
Yuchi Zhang
,
Fue Zeng
,
Zhe Qu
Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce.
MIS Q.
44 (2) (2020)