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Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce.
Xueming Luo
Yuchi Zhang
Fue Zeng
Zhe Qu
Published in:
MIS Q. (2020)
Keyphrases
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real time
online learning
electronic commerce
incomplete information
data sets
learning algorithm
social media
information retrieval
decision trees
image segmentation
multi agent
advertising campaigns