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Stella Yiyan Li
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 1
Top Topics
Mobile Advertising
Public Private
Email
Data Management
Top Venues
Inf. Manag.
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Publications
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Fue Zeng
,
Ruijuan Wang
,
Stella Yiyan Li
,
Zhe Qu
Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals.
Inf. Manag.
59 (4) (2022)