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Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals.
Fue Zeng
Ruijuan Wang
Stella Yiyan Li
Zhe Qu
Published in:
Inf. Manag. (2022)
Keyphrases
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communication channels
social media
online advertising
public private
mobile advertising
data sets
email
data management
online marketing
targeted advertising
case study
private information
internet advertising