Fangfang Hou

Publication Activity (10 Years)

Years Active: 2016-2024
Publications (10 Years): 19

Top Topics

Factors Influencing

Purchase Intention

Top Venues

Ind. Manag. Data Syst.

Inf. Technol. People

Publications

Zongyuan Shao, Fangfang Hou, Boying Li, Zhengzhi Guan
Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences. PACIS (2024)
Teng Ma, Yue Cheng, Zhengzhi Guan, Boying Li, Fangfang Hou, Eric Tze Kuan Lim
Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA. Inf. Syst. J. 34 (3) (2024)
Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding. Inf. Technol. People 36 (6) (2023)
Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
Social Presence in Social Live Streaming Service: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction. PACIS (2023)
Zhengzhi Guan, Fangfang Hou, Boying Li, Chee Wei Phang, Alain Yee-Loong Chong
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model. Inf. Syst. J. 32 (3) (2022)
Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong, Jason Bennett Thatcher
A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media. PACIS (2022)
Fangfang Hou, Zhengzhi Guan, Boying Li, Yueqiu Hu, Alain Yee-Loong Chong
Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience. PACIS (2020)
Fangfang Hou, Zhengzhi Guan, Boying Li, Alain Yee-Loong Chong
Factors influencing people's continuous watching intention and consumption intention in live streaming. Internet Res. 30 (1) (2020)
Zhengzhi Guan, Fangfang Hou, Boying Li, Zhao Cai, Alain Yee-Loong Chong, Eric T. K. Lim, Chee-Wee Tan
Disentangling the Effects of Narrative and Statistical Evidence on Donations in Charitable Crowdfunding: A Narrative Persuasion Perspective. PACIS (2020)
Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee-Loong Chong
Understanding the Purchase Intention of VIRTU-al gifts in Live Streaming: Flow Theory and Swift Guanxi. ECIS (2020)
Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness. PACIS (2019)
Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee-Loong Chong, Chee Wei David Phang
What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. ICIS (2019)
Zhenning Wang, Zhengzhi (Gordon) Guan, Fangfang Hou, Boying Li, Wangyue Zhou
What determines customers' continuance intention of FinTech? Evidence from YuEbao. Ind. Manag. Data Syst. 119 (8) (2019)
Teng Ma, Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong
Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research - in - Progress. CONF-IRM (2018)
Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong
What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow. PACIS (2018)
Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong, Xiaodie Pu
Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: the Moderating Role of Readability. PACIS (2017)
Fangfang Hou
The Effect of Region-specific Institutions and Firm-specific Resources on Firm's Innovativeness in China. PACIS (2017)
Fangfang Hou, Alain Yee-Loong Chong, Boying Li
Factors determining a Firm's Innovativeness: an Empirical Study of Chinese E-Commerce Industry. PACIS (2016)
HaiJun Bao, Boying Li, Jiaying Shen, Fangfang Hou
Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms. Ind. Manag. Data Syst. 116 (8) (2016)