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What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model.

Zhengzhi GuanFangfang HouBoying LiChee Wei PhangAlain Yee-Loong Chong
Published in: Inf. Syst. J. (2022)
Keyphrases
  • context sensitive
  • probabilistic model
  • graph grammars
  • natural language
  • statistical model