Eelco Kappe

Publication Activity (10 Years)

Years Active: 2014-2016
Publications (10 Years): 1

Top Topics

Information Content

Theoretical Framework

Agent Based Architecture

Top Venues

Publications

Eelco Kappe, Stefan Stremersch
Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. Mark. Sci. 35 (6) (2016)
Eelco Kappe, Ashley Stadler Blank, Wayne S. DeSarbo
A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions. Manag. Sci. 60 (6) (2014)