Stefan Stremersch

Publication Activity (10 Years)

Years Active: 2003-2016
Publications (10 Years): 1

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Publications

Eelco Kappe, Stefan Stremersch
Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. Mark. Sci. 35 (6) (2016)
Stefan Stremersch, Vardit Landsman, Sriram Venkataraman
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space. Mark. Sci. 32 (1) (2013)
Nuno Camacho, Bas Donkers, Stefan Stremersch
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality. Mark. Sci. 30 (2) (2011)
Jacob Goldenberg, Barak Libai, Eitan Muller, Stefan Stremersch
Database Submission - The Evolving Social Network of Marketing Scholars. Mark. Sci. 29 (3) (2010)
Stefan Stremersch, Aurélie Lemmens
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes. Mark. Sci. 28 (4) (2009)
Sriram Venkataraman, Stefan Stremersch
Erratum - The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link? Manag. Sci. 54 (1) (2008)
Sriram Venkataraman, Stefan Stremersch
The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link? Manag. Sci. 53 (11) (2007)
Benedict G. C. Dellaert, Stefan Stremersch
Modeling the Consumer Decision to Mass Customize. MCPC (2003)