Brigitte A. Balogh

Publication Activity (10 Years)

Years Active: 2013-2016
Publications (10 Years): 3

Top Topics

Intra Organizational

Purchase Intention

Top Venues

Online Inf. Rev.

Publications

Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh
Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement. HICSS (2016)
Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh
Informing brand messaging strategies via social media analytics. Online Inf. Rev. 40 (1) (2016)
Wietske van Osch, Charles W. Steinfield, Brigitte A. Balogh
Enterprise Social Media: Challenges and Opportunities for Organizational Communication and Collaboration. HICSS (2015)
Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh
A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement. ECIS (2013)