Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement.
Constantinos K. CoursarisWietske van OschBrigitte A. BaloghPublished in: HICSS (2016)
Keyphrases
- social media
- social media content
- purchase intention
- online shopping
- security informatics
- social networks
- product quality
- online stores
- survey data
- virtual communities
- online social networks
- social networking
- user generated content
- sentiment analysis
- content analysis
- customer satisfaction
- online communities
- social networking sites
- social interaction
- software development
- software engineering
- knowledge representation
- case study