Informing brand messaging strategies via social media analytics.

Constantinos K. Coursaris Wietske van Osch Brigitte A. Balogh

Published in: Online Inf. Rev. (2016)

Keyphrases

social media
big data
social media streams
social networks
learning analytics
databases
brand image
case study
data management
business intelligence
fault tolerant
search strategies
data sets
distributed systems
data mining
social media sites
neural network
big data analytics