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Bijoylaxmi Sarmah
ORCID
Publication Activity (10 Years)
Years Active: 2018-2018
Publications (10 Years): 3
Top Topics
User Generated Content
Social Practices
Brand Image
Social Media
Top Venues
Int. J. Inf. Manag.
Internet Res.
Online Inf. Rev.
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Publications
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Shampy Kamboj
,
Bijoylaxmi Sarmah
,
Shivam Gupta
,
Yogesh Dwivedi
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response.
Int. J. Inf. Manag.
39 (2018)
Bijoylaxmi Sarmah
,
Shampy Kamboj
,
Jay Kandampully
Social media and co-creative service innovation: an empirical study.
Online Inf. Rev.
42 (7) (2018)
Shampy Kamboj
,
Bijoylaxmi Sarmah
Construction and validation of the customer social participation in brand communities scale.
Internet Res.
28 (1) (2018)